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What Brands Actually Look for in Beauty Creators (It's Not Followers)
For years, beauty creators have believed one thing: that more followers = more brand deals. While that may have worked back in the early days of influencers in 2016, that model is just flat-outdated nowadays. Brands are no longer prioritizing reach; they’re prioritizing performance, alignment, and conversion potential.
Philip Romano
Apr 204 min read
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