Social media never slows down, and trends are what keep it moving. For creators and brands, jumping on the right trend isn’t just about going viral; it’s about staying visible, relevant, and in sync with what audiences care about. When done right, trends can seriously amplify reach and engagement.

Hashtags have been a main point of contention for the last few years. Many creators argue that without them, your video will be prevented from being recommended by the algorithm entirely, while others suggest that the exact opposite is true. Whatever the case, it signals a significant shift in social media culture in the modern era, affecting both users and the social media companies themselves.

Becoming a creator on TikTok in and of itself isn’t hard, but what’s hard for most people to grasp is post consistency. How often should you be posting to TikTok? Should I be posting more if I want to grow faster? Or will this have the opposite effect on my audience?

It’s a common belief that the first 1,000 followers will be your hardest to obtain – and this can be true for most creators. When starting out, most people will jump straight off the deep end into content creation with no skills, no preparation, and no platform knowledge. This makes things harder in the long run, as the people you’re looking to attract into your profile aren’t interested in you yet.

On October 27th, 2025, Advanced Creative Media hosted an exclusive Pop-Up event at Rutgers University, turning a normal day on the New Brunswick campus into a fun, hands-on content creator experience.

There are many ways to succeed on TikTok without having to rely entirely on video posting alone. TikTok LIVE, aka TikTok’s internal livestreaming platform, has become an ever-popular way to watch live streamers. With a set of features like those available on YouTube LIVE and Twitch, TikTok LIVE has become a hallmark for audiences looking to watch livestreams tailored to them right on their phones.

Regardless of whether you’re pitching to brands in the beauty space, tech startups, or even TV product chains, your email is often the first impression a brand is going to have of you – and it’s crucial for determining if you’ll be a viable partner or not.

It’s a common fear that pricing yourself too high might turn brands away from you, or that you might underprice yourself and get ripped off. Luckily for you, I deep dived into the latest influencer pricing standards. We’ll discuss what earnings look like in 2025, reading campaign briefs, negotiating, and what might impact how much you earn through a brand.

User-generated content, also commonly referred to as “UGC”, has been deemed of much value to brands that now crave authentic, relatable content over the polished ads. For those with a good eye for aesthetics or an infectious personality, you can make a real killing with user-generated content.

From taking brand deals in-app to ad revenue, creators looking to monetize have more options readily available than ever on TikTok. However, many creators seem hesitant about utilizing TikTok’s built-in monetization machine – the Creator Rewards program. A common sentiment among creators is that while it’s helpful, some say it damages their reach and engagement. Regardless of whether that’s truth or myth, one thing is for certain – creators are nervous about joining. Let's di