Regardless of whether you’re pitching to brands in the beauty space, tech startups, or even TV product chains, your email is often the first impression a brand is going to have of you – and it’s crucial for determining if you’ll be a viable partner or not.

It’s a common fear that pricing yourself too high might turn brands away from you, or that you might underprice yourself and get ripped off. Luckily for you, I deep dived into the latest influencer pricing standards. We’ll discuss what earnings look like in 2025, reading campaign briefs, negotiating, and what might impact how much you earn through a brand.

User-generated content, also commonly referred to as “UGC”, has been deemed of much value to brands that now crave authentic, relatable content over the polished ads. For those with a good eye for aesthetics or an infectious personality, you can make a real killing with user-generated content.

From taking brand deals in-app to ad revenue, creators looking to monetize have more options readily available than ever on TikTok. However, many creators seem hesitant about utilizing TikTok’s built-in monetization machine – the Creator Rewards program. A common sentiment among creators is that while it’s helpful, some say it damages their reach and engagement. Regardless of whether that’s truth or myth, one thing is for certain – creators are nervous about joining. Let's di

TikTok is arguably the most powerful discovery tool for aspiring creators today. However, many creators struggle to gain that initial traction, with a common complaint being “200-view jail”. Regardless of whether this jail is fact or fiction, one thing is for certain – newer TikTok creators are struggling to gain traction. Let’s dive in.

While Google has yet to phase out of public use, an unsuspecting player in the search engine scene has emerged – TikTok.

Nearly 24 million videos are uploaded to TikTok every day, making it difficult to stand out from the crowd. And with social media pacing being as fast as it is currently, it shows no sign of slowing down. That means instead of waiting for a window of opportunity that may never come, it’s time to break through the wall and jump on the train anyway.

Making videos on social media as a full-time job is no longer a fantasy. It’s a legitimate revenue stream for the creators who know how to use it properly. No matter what niche type of content you create, TikTok and multiple third parties offer plenty of ways to transform your silly internet videos into legitimate income strategically.

The key to viral videos in 2025 isn’t the content itself or flooding the description with hashtags. It's the first second. With attention spans having shrunk to only 8 seconds, and Gen Z slowly becoming addicted to instant gratification-fueled dopamine releases, it was only a matter of time before we had to start acting faster.

Finding viral success on Instagram Reels isn’t luck: it’s strategic, data-driven, and heavily geared towards engagement. As a creator, if you want to reach new audiences and build your following consistently, you’ll need to understand how this algorithm actually works inside and out.