Does Posting Multiple Times a Day Actually Help on TikTok?

TikTok’s algorithm has grown faster and more competitive than ever. With the platform reaching nearly 2 billion monthly active users globally, it has proven itself as a staple of the modern social media era. With that many people using it regularly, it comes as no surprise that a lot of you want to become TikTok creators.

Becoming a creator on TikTok in and of itself isn’t hard, but what’s hard for most people to grasp is post consistency. How often should you be posting to TikTok? Should I be posting more if I want to grow faster? Or will this have the opposite effect on my audience?

TLDR: It can help, but it’s not guaranteed. There’s a lot of mixed advice and research out there on what performs best, but what we do know is that quality will always come over quantity any day. Today, we’re going to deep dive into this common creator qualm.

How does TikTok’s algorithm work?

TikTok’s algorithm has always been somewhat of a mystery, but it comes down to one core idea: an interest-based video recommendation system. It learns what you like and essentially tries to match videos to you, sort of like a robot dating system, but for social media content.

However, not all social media content is created equally. Some of it can be low-quality, mass-produced, or just generally not the type of video you’d want to see on your FYP. So, what does TikTok do when a new video gets uploaded? They score it based on the performance of the first few views.

Specifically, TikTok looks for the following quality indicators (not in order of importance):

• Watch time (how long viewers are watching)

• Completion rate (what percentage of people finish the entire video)

• Rewatch rate (how many people watch the video more than once)

• Engagement rate/signals (likes, comments, shares)

• Content-to-viewer relevance (how well did TikTok pair your video with the right audience)

Having a healthy presence of all these indicators is a surefire way to show TikTok that your video is worth promoting to new audiences. It also shows that TikTok evaluates each video independently of one another, meaning that although a great track record is helpful, you can still flop if the video’s not up to par.

Does posting multiple times a day help?

The short answer is yes – kind of. Posting multiple times a day to any social media platform is helpful in terms of exposure. Posting multiple times can help creators test formats quicker than normal, it helps the algorithm understand what niche you’re targeting a bit better, and it’ll help you build content muscle memory and reduce your need for perfection.

By posting more frequently, your content will also be pushed toward new audiences multiple times throughout the day. Think of TikTok like a lottery, and each video you post is a ticket. More tickets increase your chances of “winning”, but that doesn’t automatically mean you will win, so to speak.

However, there are many such cases where it can actually harm you.

While TikTok doesn’t directly penalize your account based on frequent posting, there are a few ways in which taking on this mass-post mentality can hurt your growth.

Such cases as:

• If your video quality declines from posting more often

• If the creator posts too broadly

• If the content is super repetitive and un-engaging

• If the creator burns out and stops posting altogether

These are very common problems for creators who try to push too hard towards quantity. The fact of the matter is that while quantity is super helpful, it only works if you can maintain the current quality output that has proven to grow for you. Resorting to “quantity slop” is a surefire way to kill any momentum that you may have had, and TikTok itself has shown that creators can thrive with solely 1 high-quality, well-thought-out post per day.

What are the benefits of posting multiple times daily?

This is the question on every creator’s mind, and it’s not a bad one. The idea of posting multiple times per day can be extremely beneficial for many reasons.

Faster data collection

TLDR: more data input (videos) gives the algorithm more to sort and more to learn from, helping it cater your videos to the correct audience more easily.

Higher chance of virality

Like our lottery analogy earlier, the more you post, the higher the probability you have of going viral.

Niche down faster

By making more videos, you’ll be able to figure out which niche you particularly enjoy creating in, which formats you enjoy filming, and what your audience enjoys most.

Boost your own skills

Creating en masse will help you improve your editing skills, hook delivery, and confidence overall as a TikTok creator

As an amateur creator or someone who’s just looking to begin, attempting to create posts more regularly can be beneficial for plenty of reasons. Namely, skills development and having that small feedback loop of improving one thing every time you create will take your content creation skills to the top.

However, the drawbacks of this strategy are massive, and some creators should be hesitant to attempt posting in quantity.

Drawbacks of posting too often

Posting more often, while fantastic for initial discovery and skills development, can also have some massive consequences. It can lead to potentially shooting your growth momentum in the foot before it even really gets started.

Issues to look out for include:

Quality drops

By posting more, it’s very easy to lose focus on what content actually performs well. Only post more if you can handle creating the same high-quality content you previously did at that output.

Creator burnout

This is one I know all too well, and many creators of all sizes fall into it at one point or another. It’s very easy to fall into the burnout trap, and it can be even harder to get out of it once you’re in. The key is ultimately to avoid burnout and not overwork – content creation is supposed to be fun, don’t burn yourself out over it.

Audience fatigue

Your audience can burn out the same way you can. By getting constantly pushed repetitive or low-effort content, your viewers will be less likely to engage and may even unfollow if necessary. It comes off as spammy and uninspiring. Be careful and make sure you only post as much as your audience will engage with.

Lack of long-term strategy

Although you don’t need to get too deep within this aspect of content creation, it’s a great idea to have a long-term goal or vision to actively work toward. If you’re only posting stuff that’s trending and don’t have a real vision, then it’s very likely you’ll succumb to some form of burnout when there isn’t a trend present.

How often should I post on TikTok?

Another common question is “Well, if posting too much is bad, then how many should I post?” The answer is ultimately, as much as you can handle reliably.

Many established and unestablished creators pop off with only 1 video per day, some even less frequently than that. Some creators didn’t start seeing traction until they started posting three times per day. It ultimately all depends on your niche, audience, and what you, as a creator, can handle reliably.

That having been said, here’s our recommendation on what to aim for:

New Creators	0-1k followers	2-4 times per day for 30 days
Growing Creators	1k-10k followers	1-2 posts a day
Established Creators	10-100k+ followers	3-5 posts per week

This roadmap of sorts will help you focus on creating only as much as you have to at the right stage in your TikTok journey. Newer creators should focus on creating more often to grind that initial skillset necessary to grow while also discovering their niche and voice.

Growing and established creators have these skills already and know their audience, so they can focus more heavily on catering directly to that audience and making the highest quality content possible.

How can I maintain quality while posting more often?

We’ve covered the pros and cons of posting more often, but we haven’t quite touched upon the how. This will vary greatly from person to person, as everyone has their own style of TikTok creation with its own requirements, but generally speaking, you’re going to want to find as many ways to streamline the content creation process as possible. Here are a few strategies we personally use at ACM:

Batch filming is when you shoot 10-20 videos in one sitting, which may be considerably easier for most people to integrate into their lives. Rather than trying to come up with an idea, film it, edit it, and post all within one day, you can collect 10-20 ideas, record them all at once, and edit and post throughout the week as you see fit.

Speaking of ideas, another fantastic thing to do is to build a content idea bank. When you’re scrolling through TikTok, chances are you’ll stumble across a funny video to recreate or be inspired by someone else's content. By creating an idea bank, you can write ideas whenever they come to mind, without the need to film them immediately. You can then take these ideas, find the best ones, and then use them for your batch filming day.

Another way of streamlining the content process is by creating templates. When you make a graphic or use an effect a lot within your videos, you can turn it into a preset that you can simply drag and drop into your editing timeline later. Most major video editing software (Premiere Pro, CapCut) has some form of preset or template ability, and we highly recommend utilizing it instead of reinventing the wheel every time.

And finally, don’t ignore your analytics. Some content styles will work better than others, and some may resonate heavily with your audience. You need to determine what works best and continue to make content in that style, as expanding upon what already works for your audience is the key to success on TikTok.

In short

Creators looking to grow on TikTok often turn towards the debate of quantity vs. quality. Many don’t know if they are posting too much or not enough, leading newer creators to burn out quickly when attempting to grow a following. The fact of the matter is that you should post as much as you’re comfortable with, as long as you ensure that neither the video quality nor your quality of life drops from having done so.

Posting more can indirectly lead to faster growth and wider reach on TikTok, but it can also actively harm it. Finding the right balance between quality and quantity is crucial to achieving maximum growth momentum on the social platform, and creators should be vigilant in finding that balance and maintaining it constantly throughout their TikTok careers.

Want the ability to grow faster but don’t have the time or resources? Apply for our Creator Partnership Program, designed for creators, by creators, to help you grow sustainably.