It’s a common fear that pricing yourself too high might turn brands away from you, or that you might underprice yourself and get ripped off. Luckily for you, I deep dived into the latest influencer pricing standards. We’ll discuss what earnings look like in 2025, reading campaign briefs, negotiating, and what might impact how much you earn through a brand.

User-generated content, also commonly referred to as “UGC”, has been deemed of much value to brands that now crave authentic, relatable content over the polished ads. For those with a good eye for aesthetics or an infectious personality, you can make a real killing with user-generated content.