The key to viral videos in 2025 isn’t the content itself or flooding the description with hashtags. It's the first second. With attention spans having shrunk to only 8 seconds, and Gen Z slowly becoming addicted to instant gratification-fueled dopamine releases, it was only a matter of time before we had to start acting faster.

From TikTok stars to YouTube educators and Instagram influencers, content creators are rewriting the rules of business and entertainment. And at the heart of this thriving creator economy lies one golden opportunity: brand deals.

Social media is the digital city that never sleeps. For creators and brands alike, hopping on trends isn't just a way to go viral — it’s a critical component of growth. Whether you’re a solo content creator or a global brand, learning how to participate in trends the right way can significantly amplify your visibility and engagement.