TikTok is arguably the most powerful discovery tool for aspiring creators today. However, many creators struggle to gain that initial traction, with a common complaint being “200-view jail”. Regardless of whether this jail is fact or fiction, one thing is for certain – newer TikTok creators are struggling to gain traction. Let’s dive in.

While Google has yet to phase out of public use, an unsuspecting player in the search engine scene has emerged – TikTok.

Nearly 24 million videos are uploaded to TikTok every day, making it difficult to stand out from the crowd. And with social media pacing being as fast as it is currently, it shows no sign of slowing down. That means instead of waiting for a window of opportunity that may never come, it’s time to break through the wall and jump on the train anyway.

Finding viral success on Instagram Reels isn’t luck: it’s strategic, data-driven, and heavily geared towards engagement. As a creator, if you want to reach new audiences and build your following consistently, you’ll need to understand how this algorithm actually works inside and out.