Most creators don’t utilize TikTok captions to their full potential. They are the active ingredient in what videos show up in TikTok search, help clarify the topic for viewers, and reinforce the signals that TikTok reads from on-screen text and spoken words.

While creators can still start making money earlier through brand deals, affiliate marketing, and live features, TikTok’s main monetization program requires 10,000 followers and consistent views. TikTok offers this great opportunity, yet many creators struggle to hit that initial 10,000-follower mark to get involved.

Hashtags have been a main point of contention for the last few years. Many creators argue that without them, your video will be prevented from being recommended by the algorithm entirely, while others suggest that the exact opposite is true. Whatever the case, it signals a significant shift in social media culture in the modern era, affecting both users and the social media companies themselves.

TikTok is arguably the most powerful discovery tool for aspiring creators today. However, many creators struggle to gain that initial traction, with a common complaint being “200-view jail”. Regardless of whether this jail is fact or fiction, one thing is for certain – newer TikTok creators are struggling to gain traction. Let’s dive in.

While Google has yet to phase out of public use, an unsuspecting player in the search engine scene has emerged – TikTok.