How Do You Craft a Brand Pitch That Doesn't Get Ignored?

Many creators expect to get brand deals as they grow in followers, doing everything to get notice, but don’t understand that it can be in their control to reach out instead.

Pitching brands as a TikTok creator allows you to target the companies that you want to align to and secure a paid partnership while creating a professional relationship. Making your message stand out requires more than just a general message asking for freebies.

Here we’ll learn how to pitch effectively to your favorite brands.

Do Your Homework Before You Hit Send

Before you decide to reach out to any brand, there are a few aspects to take in count to improve the impression of our message.

Doing a little bit of research prior to contacting them is ideal if we want to have a more organic approach.

A few recommendations prior to a pitch:

Brands Campaigns

Research the brand’s recent campaigns, product launches, and content style so your pitch can be tailored in the right direction. The more aligned your approach is to their branding, the better chances to connect there’ll be.

Find Contacts

Each brand has their “info” email dedicated to handling general questions where anyone can reach, but the more specific the contact the higher the chances to be noticed, so make sure to find influencer managers or the partnership lead email instead.

Genuine Engagement

Make sure to leave a great first impression, let them know that you like the brand by engaging with their social media accounts. Follow the brand, like posts and leave comments, so your name is recognized better.

Build a Media Kit that Sells your Market Value

For most creators, having a promotional document that provides advertisers with information about your brand is essential to getting your foot in the door.

Your media kit should function as a professional resume where more than just stating your follower count, the document should provide reasons they have to work with you.

It’s important to include:

Audience Demographics

Brands care about your audience, who you can reach and for that we need to lead with audience demographics, engagement rate and niche.

Past Collabs

Include 3 to 5 examples of past collabs or user generated content (UGC) while showing results of saves, shares, clicks and saves.

Simple Formatting

The easier it is to read the document, the better it will be perceived by brands. Include 1 to 2 pages, add branding, have a PDF format, state clear pricing and contact info.

Write the Email like a Business Proposal

One of the best ways to improve your pitch is understanding how much the delivery of a message can influence the reception.

When we write an email to a company presenting a collaboration idea, we need to make sure the message can come across in a professional and clear way.

Best tips to improve reception are:

Set your Intentions

Make sure your ideas and goals with this promotion come clear to the person in the other end, right from the start be specific in the subject instead of just asking to work together. Example: Collab idea for “x” new launch.

Organized Structure

Make sure your message is well structured with a personalized greeting at the beginning that recognizes the company’s identity, followed by a sentence stating why you provide value including data, and finish with 2 to 3 ideas for the collab.

Closure Statement

End the message with a call to action (CTA) that prompts the reader on what to do next. This short message can be in a question like: “can i send over a deck?” or “would you be open to a 10min chat next week?”

The Aftermath: Follow Ups and Results

What happens when time passes and there’s no answer back?

Well, that’s when we need to consider a follow-up that prevents this opportunity from falling through the cracks.

To show the other end that you are genuinely interested in this collaboration we need to successfully reach out again and take the next considerations:

Add Value to your Message

After a week of no answer, increase your chances to get an answer back by getting their interest. Make sure to add another factor to your pitch, whether is a new stat or a campaign idea.

When to stop

A follow-up is good to build rapport and make yourself more visible, but unnecessary outreach can cut the ties for future opportunities. Make sure to stop after the second follow up.

Track your Results

Make sure to look back at different follow ups and their results, make sure to analyze which messages were successful and why. Open rates, replies and wins can be tracked on an excel sheet to compare which to use.

Note: Advanced Creative Media handles the follow up timing and tracking for you and puts you in front of brands actively sourcing creators, less guesswork for you and faster collaborations.

Why is Creating a Brand Pitch so Important?

Taking the first step to introduce yourself and letting the company know that you are interested in a collab can be the defining moment to lead campaigns with intention.

Between being discovered by the marketing team and intentionally reaching out to be in their list of collaborators, pitching has been shown to be more effective.

So don’t debate whether to reach out or not, building a connection and being visible to the company can lead to more than one opportunity for you and your brand.