How to Write Pitch Emails to Brands (Influencer Guide)
- Philip Romano
- Oct 20
- 5 min read
The influencer-brand collaboration landscape is more competitive than ever in 2025. If you’re serious about turning your content creation efforts into a sustainable career, working on your brand outreach skills is nearly as important as your actual content mastery.
Regardless of whether you’re pitching to brands in the beauty space, tech startups, or even TV product chains, your email is often the first impression a brand is going to have of you – and it’s crucial for determining if you’ll be a viable partner or not.
Let’s break down everything you need to know about emailing brands professionally, from writing the actual pitch to building long-term relationships, as well as just standing out from the crowd.
Why Email Still Matters for Influencers
Despite the rise in popularity of DMs and creator platforms, email is still the best method of contact from both a professional and an effectiveness standpoint. People in positions of power at these brands are more likely to check their emails for potential ambassador candidates vs. their TikTok DMs, and it makes it significantly easier to have clear communications, records, and collaboration amongst a larger brand team.
By putting out a well-written email, you show professionalism, brand understanding, and initiative, qualities that’ll instantly separate you from spammy mass outreach messages.
Preparing Before You Email
You can’t just “wing” an email that could potentially start a business relationship. You should treat it like the first move in a game of chess – you need to be strategic. Before contacting any brand, you should strategize with the following:
Define your Personal Brand
Who are you? What do you make content about? Who’s your audience? Compile your demographic information, engagement statistics, and any high-performers amongst your content that may be relevant to brands. Please keep this in a core file or folder so you’ll always have it ready to go for brand outreach.
Research Who You’re Contacting
Just like with any job, you’ll want to research and review the brand you’re contacting. Look at their recent social media engagements and campaigns, look for the tone, aesthetic, and any other creators they may have collaborated with. You’ll be able to draft a much more personalized pitch to that brand by knowing exactly where their company is currently.
Build a Portfolio or Media Kit
Similar in essence to a job search, you’ll also need your resume of sorts, aka a portfolio or brand kit. Brands expect creators to come prepared with a simple one-pager or a portfolio of their past work, so having one ready before outreach is critical.
A great media kit will typically include:
A short biography describing you and your experience as a creator
Audience demographics, typically age, location, interests
Engagement rates (across platforms if you’re an omnichannel creator)
High-performing content examples or prior brand collaborations
Your contact information
Portfolio websites can also be a wonderful way of showcasing your best work and keeping it easily accessible. Services like Canva and Portfoliobox offer easy-to-set-up, highly customizable portfolio templates, but they are far from the only services out there. Explore and see what really matches your niche!
How to Write a Pitch Email
Writing a solid pitch email isn’t rocket science, but it is best to follow a certain structure. When writing a good pitch email, try and keep it to the following:
A simple, relevant, and personal subject line
A quick introduction (with names if possible)
Something to indicate genuine interest in the brand
A clear, valuable offer
Proof of said value
A neat closer to wrap it all up
For example, a great pitch email could look like:
Subject: UGC Creator Interested in Partnering with S&G
Hi Mr. Kim,
My name is Elena, and I’m a beauty creator based out of NYC. I’ve been following Soothe & Glow for a while, and I love how you focus on all-natural Korean beauty routines!
I’d love to help create high-quality, authentic UGC or sponsored content for any of your upcoming campaigns. My audience is around 85% female and located throughout the United States and Canada, and they respond really well to beauty and health content.
I’ve attached my media kit for reference on some of my past work. Thank you so much for your time, and I’d love to hear if you’re open to new creator partnerships this quarter!
Best,
Elena
@yoursocialhere
youremailhere@email.com
This email contains everything we touched on: a quick subject line, a formal address by name, an explanation of who we are, what we do, what audience we have, what we can do for the brand, a media kit, and our contact information.
How to Follow Up Professionally
If you haven’t heard back from the brand is 7-10 days, take a chance and follow up politely. Brands are businesses, and sometimes, they can get busy or backed up. A gentle follow-up can be the perfect reminder and shift things into motion.
Keep it light, polite, and no more than one follow-up unless it’s an existing business relationship you already have.
Here’s a good example of a follow-up email:
Hi Mr. Kim,
Just checking in to see if you’ve had the chance to review my previous email. I’d still love to collaborate with Soothe & Glow and can send over a few creative concepts if you’re interested.
Best,
Elena
@yoursocialhere
youremailhere@email.com
Building Long-Term Brand Relationships
Once you’ve completed a campaign with a brand, it’s important to send a thank-you note and share some of your post’s performance insights with them. If your post performed well above average, take pride in that!
It shows that the content you made resonated with both the brand’s target audience and your own and is proof of value to the brand overall. Combine that with a post-campaign thank-you note, and you’ll surely hear back for more campaigns from that brand going forward.
Streamline Brand Relationships with Advanced Creative Media
Email outreach isn’t just about mass-pitching brands. It’s about showing genuine interest in both their product and their goals, and using your own abilities to help propel both the brand forward as well as yourself as a creator. In the world of rapid-fire DMs and cold pitches, a thoughtful, professional email can be the difference between getting overlooked and being booked.
Becoming a professional content creator can be tough. There’s a lot to juggle between filming and editing, as well as the business end. Luckily for you, it doesn’t have to be so hard. If you’re ready to refine your outreach and start landing better brand partnerships, join Advanced Creative Media’s Creator Partnership Program today.
Frequently Asked Questions
Do I need a large following to email brands?
Not necessarily! Many brands work with creators of any audience size, mainly due to higher engagement rates and authenticity. What matters most is how well your audience is aligned with the brand – a sports audience won’t work well with a beauty brand, so to speak.
How long should my email be?
Try to keep it short and precise, somewhere around 200 words. Brand managers receive dozens of pitches a day, so keeping it short and clear will always perform better.
How many brands should I email per week?
We recommend you start with 5-10 a week if you’re actively seeking collaborations. Quality outreach matters more than quantity, so don’t copy-paste a template word-for-word!
What do I do if a brand offers free products only?
If you’re just starting out, this can be a very effective way of building your portfolio! Once you’ve built a track record though, you should start requesting compensation. We’ve got an influencer pricing guide here to help you figure out your rates.
