Regardless of whether you’re pitching to brands in the beauty space, tech startups, or even TV product chains, your email is often the first impression a brand is going to have of you – and it’s crucial for determining if you’ll be a viable partner or not.

User-generated content, also commonly referred to as “UGC”, has been deemed of much value to brands that now crave authentic, relatable content over the polished ads. For those with a good eye for aesthetics or an infectious personality, you can make a real killing with user-generated content.

Social media is the digital city that never sleeps. For creators and brands alike, hopping on trends isn't just a way to go viral — it’s a critical component of growth. Whether you’re a solo content creator or a global brand, learning how to participate in trends the right way can significantly amplify your visibility and engagement.