Commchella was a massive success for the Advanced Creative Media team, and most of what made it work came down to alignment. What started as a simple campus activation quickly became something more powerful.

Regardless of whether you’re pitching to brands in the beauty space, tech startups, or even TV product chains, your email is often the first impression a brand is going to have of you – and it’s crucial for determining if you’ll be a viable partner or not.

User-generated content, also commonly referred to as “UGC”, has been deemed of much value to brands that now crave authentic, relatable content over the polished ads. For those with a good eye for aesthetics or an infectious personality, you can make a real killing with user-generated content.

Social media is the digital city that never sleeps. For creators and brands alike, hopping on trends isn't just a way to go viral — it’s a critical component of growth. Whether you’re a solo content creator or a global brand, learning how to participate in trends the right way can significantly amplify your visibility and engagement.